Genesis marketing team is uniquely positioned to help owners of Eprida machines market wholesale and retail products utilizing the power of our technology. We can accomplish this through our relationships in entertainment, advertising, and marketing, industries and our friends in the environmental movement. Our team will create a specific marketing campaign to reach all forms of media for your products by embedding your product in television series or feature films, Pod Casting, and then linking to environmental organizations promoting general awareness which will help tremendously to market carbon negative products. We will provide you with the tools to do it yourself, or become a working partner with Genesis. The following is a short summary of our strategy.

As an owner of the Eprida machine you too will be able to capitalize and create the image of the cause aspect, or financial and environmental benefits of our revolutionary process. We believe the inherent power of this technology and process can and will help dramatically to reverse the greenhouse effect and generate tremendous wealth. From this position we take the "high ground" of green product marketing, aimed at consumers, who are now seriously in evaluating which green product they will purchase. This translates to more exposure and sales.

Genesis has been and will continue to create partnerships with environmental organizations and other related NGO's looking for solutions to global warming, sustainable agriculture, alternative energy and fuel. Having working relationships with any and all of their scientists to support research in field tests, educating the public and creating awareness is a strategic component of our marketing campaign. Our partnership with these groups has just begun. (see partnerships) However the marketing and sales potential from gaining their support is enormous. As we continue to grow we will be creating partnerships with organizations working in all aspects of the environmental movment. Our technology and process, when correctly applied, inherently builds economies and sustainable ecosystems one machine at a time and that is what all these groups are working so hard to create.

We have named this our guerilla marketing aspect of our marketing campaign and will be utilizing many inexpensive yet powerful methods to virally spread our advertising. The stars and celebrities, politicians and business leaders attached to this campaign will drive our advertising. In addition to the NGO's mentioned above, there are many methods of delivery via email to the growing number of fuel and home and garden market consumers, that are also members of environmental organizations in the US and internationally. Being able to provide an easily affordable consumable and usable product, as a part of the real solution to our global crisis, will attract this massive target market of environmentally aware consumers. Our electronic outreach to millions of these consumers will be complimented by our promotional tie-ins to charitable fund raisers where people can taste and sample our products. These fundraisers are attended by a wide variety of stars and celebrities, business leaders and energy distributors, etc, and will be a great venue to introduce our products.

Today, green products, which you can make the top of the list of by creating your own carbon negative products, range from coffee to cotton, from biofuel to diapers, to building products, etc, and are currently estimated at $260 Billion US and $540 Billion worldwide by Lifestyles of Health and Sustainability (www.lohasjournal.com). The recent growth of this identified market consists of educated consumers who make conscientious purchasing and investing decisions. Genesis will be providing solutions for a safer and cleaner environment

This trend, when combining both "green" and "cause" marketing financial totals, ads up to 24% of US market share of all products sold. A successful example of a cause marketing campaign is the Red Campaign started by the rock star Bono. A portion of the proceeds from any Red product is donated to Africa to combat war, famine and poverty. One of the original cause marketing campaigns aimed at convincing consumers buy tuna again was the Star-Kist and Bumble Bee Campaign that created "Dolphin Safe" tuna. Revlon's campaign to increase breast cancer awareness is another example. The cause for Eprida/Genesis Fuels campaign is to help the small farmer gain greater financial security through increase productivity and carbon credits, to feed the poor and starving, reduce carbon dioxide in the atmosphere and providing conservation for endangered species. The company will donate a portion of our proceeds to all these causes. Our funds will go to building more terra preta soils for those who can't afford it. That will in turn, increase financial productivity of plants and humans, while at the same time creating a pathway to solving our global climate crisis.

This trend, when combining both "green" and "cause" marketing financial totals, ads up to 24% of US market share of all products sold. A successful example of a cause marketing campaign is the Red Campaign started by the rock star Bono. A portion of the proceeds from any Red product is donated to Africa to combat war, famine and poverty. One of the original cause marketing campaigns aimed at convincing consumers buy tuna again was the Star-Kist and Bumble Bee Campaign that created "Dolphin Safe" tuna. Revlon's campaign to increase breast cancer awareness is another example. The cause for our campaign is to help the small farmer and entrepreneur gain greater financial security through increase productivity and feeding the poor and starving, and reducing carbon dioxide in the atmosphere, and providing conservation and creating habitat for endangered species. The company will donate a portion of our proceeds to all these causes. Our funds will go to building more terra preta soils for those who can't afford it. That will in turn, increase financial productivity of plants and humans, while at the same time creating a pathway to solving our global climate crisis.

Genesis Industries is currently in discussions to create two new Visa Credit Cards. The "friends of terra preta" green credit cards will collect three to five cents of every dollar spent using these new credit cards. The monies will be spent to fund Eprida machines which will grow food, provide fuel and clean water to the impoverished in the United States and around the world. In this way the contribution is not a one time make it work donation, it is also not a proposition that requires raising continuous funds. One machine will build many sustainable villages and many machines can build sustainable economies, wherever the Eprida machines are built and running. This type of philanthropy, creates entrepreneurs and jobs, increase food production, energy to power tractors and televisions, it helps to create a sustainable environment and will reduce toxic build up from pesticide reduction. This method of will eventually be considered the best way to reach, teach and help people around the world and everyone can immediately participate by switching to this particular card, introduced in our marketing events and campaigns.

The Saint: The first international television series in development that will be able to embed our products is "The Saint." Created and produced by Genesis co-founder Bill Macdonald. The Saint has by its historical nature and in the current scripts to be filmed, some of the qualities of Bond, which is a perfect design feature to launch our new labels. The Saint is dashing, debonair, seductive and powerful. He is also an international knight of sorts, traveling the globe preventing wars and evil villains from perpetrating crimes against humanity. This is a perfect embedding venue for the technology of Eprida in general and our fuels.

Genesis Fuels currently has a growing number of writers, directors, producers, entertainers and celebrities eager to participate in our socially responsible environmentally friendly business venture. Our long standing relationships with this talent will enable our company to work with this powerful group in a cooperative, philanthropic, timely and profitable business venture.

Eprida and Genesis Industries have been asked to take part and co-sponsor The Smithsonian Institute and American Soil Science Society unique soils exhibit in partnership with the Natural History Museum in Washington DC that hits the road across the United States in late 2008. Within this exhibit there will be a terra preta section. This is great advertising and educational exposure. Buy supporting this road show soils exhibit our franchises will receive placement exposure on printed materials, including exhibit brochures and educational materials, as well as direct links from the exhibit website, verbal and written recognition in all press release and road show exhibit events. Product names can also be included on the main exhibit panel.